From the Inspirational Thought Unit
I just listened to a fascinating podcast interview with Emmett Shear who is the CEO and co-founder of Twitch. For years he was turned down by investors because his company served the gaming niche and well, you know how that turned out for him. (In 2014 Amazon bought Twitch for about $970 million in cash.)
There's an old saying, "Niche and get rich," meaning make something specific and deliberate for a small group and that group will go to the ends of the earth to support your work.
This principle isn't just for business. I think it works in life as well. I like how it's put here:
"I can't give you a surefire formula for success, but I can give you a formula for failure: Try to please everybody all the time." - Herbert Bayard Swope
When you try to please everyone, you neglect the people that mean the most to you. As someone who struggles with too much people pleasing, I needed this reminder this week.
-Jake